Claire Who?

I'm a Juneshine drinking, 70's music blasting, earth loving, snowboarder that really loves making + marketing cool stuff.

I like to think I'm good at my job, and apparently Backpacker Magazine and my boss who called me "a Swiss Army Knife" agree. Think of me as the ultimate IKEA furniture assembly partner - linking creative and business strategy with the right application of design, collateral, strategy, and potential partners, to impact the market and drive business.

I've come a long way from slinging products in a small Raleigh boutique with stops in Washington, DC, and Baltimore for internships along the way. But I have finally found a niche in the outdoor industry that I adore. It lets me be creative and dabble into multiple areas like design, product development, merchandising, and sustainability. 

I like working with a variety of teams to get projects across the finish line and connecting with people about their ideas and how I can help bring those ideas to life. So if you've got a job, an idea or a challenge in apparel or the outdoor space, let's chat.


Want to know more about me? Check out my experience here. Or look at my textiles + apparel portfolio here.

Practical Skills

  • Project Management

  • Trend Research

  • Communication + Public Speaking

  • Color + Material Development

  • Marketing

  • Logos / Brand Elements

  • Print + Editorial Design

  • Infographic Design

  • Digital Asset Design

  • Copywriting

  • Social Media

  • Fashion Illustration

  • Contract Negotiation

  • Visual + Line Merchandising

  • Sustainability Integration + Innovation

Technical Skills

  • Shima Seiki Apex3

  • Adobe Creative Suite

  • Trello

  • Wrike

  • Microsoft Office

  • Kaledo

  • Gerber

  • Hootsuite

  • Social Sprout

  • Google Marketing Platform + Ad Manager

  • Google Analytics

  • Wix


Bonus Video Content

© 2020 by Claire Elizabeth Gibson

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